PersonAI
Branding
The studio

A studio for the person you already are.

PersonAI works like a boutique brand studio on retainer. It finds the throughline in your work, gives it a language, and keeps it consistent everywhere you show up. The intelligence runs underneath. The craft is what you see.

Where the method comes from

Seventeen years of making brands findable, applied to a person.

The method behind PersonAI comes from Laurelin Labs, an AI search visibility consultancy in London, and from the enterprise search work before it: ASOS, Sky, Apple, Diageo, Heathrow, American Express, Levi’s, Gymshark, Santander. The five-pillar model, the 330 checks and the 23-check publish gate were built for those brands. PersonAI applies them to one person at a time, at a price one person can say yes to.

Portrait to follow
Portrait  ·  Solid field, uncropped at the face
Piers Butler

Founder. Seventeen years leading search and digital strategy at iProspect, Croud, Brainlabs and Big Group. Founder of Laurelin Labs. The first PersonAI entity, built to the same fifteen-day plan, is his own.

To follow: Wyndham Lewis’s profile and role, once the venture agreement is signed
The proof case

Built once already, for an enterprise brand.

Challenge
A construction hire business needed one named specialist to be the credible source for a whole product category, and he had no entity: no author page, no markup, a LinkedIn profile that pointed nowhere.
Solution
The author entity package: a bio page with Person schema, photograph and credentials, LinkedIn linked back, every article bylined and marked up, one LinkedIn post per article in his own words.
Result
A repeatable package, rated the most transferable output of the engagement, now generated rather than hand-built. The citation result is the client's and is not yet published here. When the first PersonAI clients report, their three numbers will be.
The rules we work to

Four things we will not do.

01
We do not manufacture authority. No bought mentions, no invented credentials, no reviews.
02
We do not put a target on the numbers before the audit.
03
We do not start work that costs more than the price without your written yes.
04
Where the audit finds nothing to wire in, we say so.
PersonAI
Branding
Start with an audit

Give us your name and thirty minutes.

We run the audit, show you where your name resolves today and where it does not, and you decide. Where we find nothing to wire in yet, we say so.

Start with an audit